As statistics shows, 3 out of 4 people watch videos every week, and more than half spend hours per day watching videos. That's not a surprise. As the Internet has become an indispensable part of many people's lives, video marketing has risen to a new level. In recent days, almost every single business is planning on video marketing strategy, which demonstrates a vital role in providing companies especially those on the smaller side with an entrance to gain more exposure.
Among all video marketing strategies, promotional videos are the most commonly-used ones. A good promotional retains the audience's attention, and helps drive in more traffic and make good conversions. It can insert the product or the brand information into a visual impact to generate a self-propagation through the netizens, which can achieve the purpose of marketing of the product or the brand in the end. All you need to do is to make a good promo video on your landing page, and expect for good conversions.
The point is: how to make a promo video? Well, there are easy steps to help you create one. Let me break that down for you.
How to Make a Promo Video [Tutorial]
Step 1. Plan on Your Brand.
First and foremost, you need to come up with a marketing plan for your brand. Brainstorm for the most remarkable aspect of your product and develop a detailed plan on it. Identify what makes you unique and how your customers can benefit from the product or service you provide. It is worth noting that when mastering a plan, you should highlight features that make your brand stand out from its peers in the marketplace.
Step 2. Identify Your Goal.
After a plan has been constructed, you can move to the next step - set up a goal. Make it crystal clear what do you aim to achieve. Maybe you are a start-up that aims to make good conversions, then you can make a promo video to introduce the product, and hopefully, it can drive in more potential customers. Or, you may establish a new product line, in that case, you can make an explanation on that on your landing page, which probably helps build up a sound relationship with your frequent users. Plus, you need to recognize who is the audience. Think about who will pay for your product/service, and make a full analysis of what they pursue.
Step 3. Develop an Awesome Promo Video Script.
After you have wrapped up a plan with goals clearly listed, you can build up a script now. A well-organized script will make the promo video coherent. When writing, there are some crucial factors that you need to take into account: a). Use eye-catchy headlines to capture the attention of your viewers. b). Get convincing proofs to back up your statements. c). State what your products can provide and how user-friendly they are. d). Show your customers how/where to use your product. e). State how your customers can benefit from those claims.
Step 4. Find the Right Type and Tone.
The next step is, to define a style for your promo video. Consider this: how do you want to make your audience feel? If you are introducing your product to your customers, try to use an informative tone, and don't forget to make a call to action. Also, it is important to find an appropriate type for your promo video: should it be an animated video or real people acting?
Step 5. Start Making a Promo Video.
As for making a promo video, you can either create one on your own, or you can buy services from a professional company to produce one that fits all your needs. If it is a video with animations that you plan to make, you can create one by using templates. Here we recommend you software such as Biteable, Animoto, and Motionden. Since you have made a script, you can now shoot scenes and make a video from it. If you have recorded some video clips, you can join the next phase - make edits on those clips.
Step 6. Edit the Promo Video.
Look at the video clips you've got, are you sure you want to publish those raw materials without any edits? Here we recommend you an easy to use video processing and editing software - VideoProc Vlogger. It is a cross-platform video editor that be used on both Windows and Mac computers, and it is featured with a wide variety of editing functions like cut, merge, crop, add effects, add subtitles, etc.
Aspect Ratio
As statistics shows, videos with 401-600 pixels in width and 301-450 pixels in height tend to have more plays, which hopefully can drive in more volumes. If you want to process the aspect ratio of your video, here's how to crop with a few clicks using VideoProc:
Launch VideoProc Vlogger and it will ask you to create a new project, where you can find the default resolution options. If none of them appeals you, check the Custom Video Resolution and input the numbers you prefer. And then keep going for other edits on this video file.
Time Duration
The sweet duration for a promo video is between 30 seconds to 2 minutes. In order to make your audience focused on your video content, you can cut out some desired parts from the source and merge those clips into a new one. Here's how to get it done with VideoProc Vlogger:
After creating your project in VideoProc Vlogger, import the source video > Drag the file to the timeline and click on it > Move the play-head to the frame or postion where you want to do a split, and then click on the red scissor icon button > Then repeat the operation if you want more splitted clips > Then you can right-click on the clip which you do not keep and delete it > Later in VideoProc Vlogger, you can do more, like adding effects and filters to your video.
Look at the video clips you've got, are you sure you want to publish those raw materials without any edits? Here we recommend you an easy to use video processing and editing software - VideoProc Vlogger. It is a cross-platform video editor that be used on both Windows and Mac computers, and it is featured with a wide variety of editing functions like cut, merge, crop, add effects, add subtitles, etc. After you finish editing, you can freely convert between hundreds of media formats with no quality compromise.
Step 7. The Post-production.
After the video has been edited, you need to modify it to the one you want. If you are not a professional, you can turn to an experienced assistance provider for help. If you know something about post-production, you can manage it on your own.
Music
Background music can enhance the atmosphere of a video, and it won't make the video look too boring. As we all know, copyright infringement is the most important issue on YouTube. In that case, it is recommended to use the copyright-free music tracks in your video. You can find as many as royalty-free music sites for your background music.
Voice-over
You can record a voice-over for your promo video. To ensure the best possible recording quality, you can choose a professional studio-level microphone. You can go on Amazon to choose the right recording equipment according to your needs.
Step 8. Upload the Promo Video.
Now, you can upload the completed video to different websites. In particular, as we mentioned in step 2, remember the title should be set to be more fascinating, and the introduction should not be off the subject but rather be related to the promotion content. Don't add too many advertisements in your promo video, or it would be at risk of being blocked.
Step 9. Update the Video Content Regularly.
After you uploaded the promo video, you need to update and revise the content regularly. Keep your promo video up-to-date, and remove or re-edit any expired information if have, which helps rank your video better. The users' interest can only be higher if the video quality is preserved.
Wrap-up
Today, promotional video, as a carrier of emerging marketing strategy, has earned a good reputation in many industries. It's undeniable that it has enormous potential. Before making a promo video of your brand, you need to consider the positioning of your product, formulate an appropriate marketing strategy, and evaluate the marketing effects correctly. The low-cost marketing strategy can be fulfilled with a good promo video. Hope all those 9 steps mentioned in this post help you make a profitable promo video, and it'd be appreciated if you can share the post with more people.
